International marketing of higher education
This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education....
| Other Authors: | SpringerLink (Online service) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
[New York] :
Palgrave Macmillan,
2016.
[New York] : 2016. |
| Physical Description: |
1 online resource. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |