Big data MBA driving business strategies with data science /
| Main Author: | Schmarzo, Bill, |
|---|---|
| Other Authors: | ProQuest (Firm) |
| Format: | eBook |
| Language: | English |
| Published: |
Indianapolis, IN :
John Wiley & Sons, Inc.,
[2016]
|
| Physical Description: |
1 online resource (xxvii, 283 pages) : illustrations. |
| Series: |
Ebook Central (EBC)
|
| Subjects: |
Table of Contents:
- Business potential of big data. The big data business mandate
- Big data business model maturity index
- The big data strategy document
- The importance of the user experience
- Data science. Differences between business intelligence and data science
- Data science 101
- The data lake
- Data science for business stakeholders. Thinking like a data scientist
- "By" analysis technique
- Score development technique
- Monetization exercise
- Metamorphosis exercise
- Building cross-organizational support
- Power of envisioning
- Organizational ramifications
- Stories.