Strategy is digital how companies can use big data in the value chain /
This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional in...
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| Main Author: |
Cordon, Carlos, |
| Other Authors: |
García-Milà, Pau,, Ferreiro Vilarino, Teresa,, Caballero, Pablo,, SpringerLink (Online service) |
| Format: |
eBook
|
| Language: |
English
|
| Published: |
Switzerland :
Springer,
2016.
|
| Physical Description: |
1 online resource.
|
| Series: |
Management for professionals.
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| Subjects: |
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