Global business value innovations building innovation capabilities for business strategies /
This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this bo...
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| Other Authors: |
Arora, Anshu Saxena,, Bacouël-Jentjens, Sabine,, Edmonds, Jennifer J., 1974-, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham :
Palgrave Macmillan,
[2018]
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| Physical Description: |
1 online resource (xxi, 145 pages).
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| Series: |
International marketing and management research.
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| Subjects: |
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