The Marketing Series 3 The Power of the Brand /
This program explains what a brand is and why some brands succeed and others fail.
Other Authors: | Infobase,, TV Choice Productions. |
---|---|
Format: | Video |
Language: | English |
Published: |
[Place of publication not identified] :
TV Choice Ltd.,
[2010]
Distributed by Infobase, |
Physical Description: |
1 online resource (1 video file (55 min., 13 sec)) : sound, color. |
Subjects: |
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245 | 0 | 4 | |a The Marketing Series 3 : |b The Power of the Brand / |c TV Choice Ltd. |
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264 | 3 | 2 | |a New York, N.Y. : |b Distributed by Infobase, |c 2016. |
264 | 4 | |c ©2010. | |
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500 | |a Originally released by TV Choice Ltd., 2010. | ||
500 | |a Streaming video file encoded with permission for digital streaming by Infobase on December 23, 2016. | ||
505 | 0 | 0 | |t Brands as Emotional Symbolism (2:57); |t Brand Masters of the UNIVERSE (3:06); |t What Makes a Brand Survive? (2:28); |t Brand Style and Personality (2:45); |t When the Brand Goes BELLY UP (3:15); |t Brand New Brands (5:15); |t ETHICS: Good Girls and Boys Come to the Party (3:50); |t Fear and Madness? (3:18); |t EXTRAS:Brands as Self-Expression (3:09); |t EXTRAS:Customer Service and the Internet (6:55); |t EXTRAS:Vulnerabilityof Young Consumers (3:36); |t EXTRAS:Steps of Marketing (6:37); |t EXTRAS: Future of Marketing (3:22); |t EXTRAS:Humans as Commodities (2:17); |
506 | 1 | |a Access requires authentication through Films on Demand. | |
520 | |a This program explains what a brand is and why some brands succeed and others fail. | ||
521 | 2 | |a 9 - 12, Academic/AP. | |
538 | |a Streaming video file. | ||
538 | |a System requirements: FOD playback platform. | ||
588 | |a Title from distributor's description. | ||
546 | |a Closed-captioned. | ||
650 | 0 | |a Business. | |
650 | 0 | |a Success in business. | |
650 | 0 | |a Economics. | |
650 | 0 | |a Business education. | |
655 | 7 | |a Internet videos. |2 lcgft. | |
655 | 7 | |a Video recordings. |2 lcgft. | |
710 | 2 | |a Infobase, |e film distributor. | |
710 | 2 | |a TV Choice Productions. | |
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