Advances in corporate branding
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation o...
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| Other Authors: |
Balmer, John M. T., Powell, Shaun M., Kernstock, Joachim, 1966-, Brexendorf, Tim Oliver, 1973-, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
London :
Palgrave Macmillan,
2016.
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| Physical Description: |
1 online resource (219 pages).
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| Series: |
Journal of brand management: advanced collections.
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| Subjects: |
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