Advances in national brand and private label marketing third International Conference, 2016 /
This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB & PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB & PL Marketing provided a unique academic forum to prese...
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| Corporate Authors: |
International Conference on Research on National Brand and Private Label Marketing Granada, Spain) |
| Other Authors: |
International Conference on Research on National Brand and Private Label Marketing, Martínez-López, Francisco J., Gázquez Abad, Juan Carlos,, Gijsbrecht, Els,, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham, Switzerland :
Springer,
[2016]
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| Physical Description: |
1 online resource.
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| Series: |
Springer proceedings in business and economics.
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| Subjects: |
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