Consumer marketing 2016-2017
Consumer Marketing 2016-2017 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer Marketing 2016-2017 categorizes consumer marketing tactics into 52 topics, ea...
|Main Author:||Miller, Richard K. 1946-|
|Other Authors:||Washington, Kelli D.,, Richard K. Miller & Associates,|
Loganville, GA :
Richard K. Miller & Associates,
1 online resource (412 pages).
RKMA market research handbook series.