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Consumer marketing 2016-2017

Consumer Marketing 2016-2017 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer Marketing 2016-2017 categorizes consumer marketing tactics into 52 topics, ea...

Full description

Main Author: Miller, Richard K. 1946-
Other Authors: Washington, Kelli D.,, Richard K. Miller & Associates,
Format: eBook
Language: English
Published: Loganville, GA : Richard K. Miller & Associates, [2016]
Physical Description: 1 online resource (412 pages).
Edition: 4th Edition.
Series: RKMA market research handbook series.