Consumer marketing 2016-2017
Consumer Marketing 2016-2017 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer Marketing 2016-2017 categorizes consumer marketing tactics into 52 topics, ea...
| Main Author: | Miller, Richard K. 1946- |
|---|---|
| Other Authors: | Washington, Kelli D.,, Richard K. Miller & Associates, |
| Format: | eBook |
| Language: | English |
| Published: |
Loganville, GA :
Richard K. Miller & Associates,
[2016]
|
| Physical Description: |
1 online resource (412 pages). |
| Edition: | 4th Edition. |
| Series: |
RKMA market research handbook series.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |