Liking Ike Eisenhower, advertising, and the rise of celebrity politics /
Describes the role of advertising agencies during the Eisenhower presidential campaigns in enlisting the appearance of celebrities to boost the appeal of the candidate, the beginning of a political strategy that continues to the present day.
| Main Author: | Blake, David Haven, |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Oxford University Press,
[2016]
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| Physical Description: |
xiv, 281 pages : illustrations ; 25 cm. |
| Subjects: |