Liking Ike how mad men and celebrities remade politics in the 1950s /
'Liking Ike' offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
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| Main Author: |
Blake, David Haven, |
| Other Authors: |
Oxford Scholarship Online. |
| Format: |
eBook
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| Language: |
English
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| Published: |
New York, NY :
Oxford University Press,
2016.
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| Physical Description: |
1 online resource : illustrations (black and white)
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| Subjects: |
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