The Preference-Driven Lead User Method for New Product Development: A Comprehensive Way to Stimulate Innovations with Internal and External Sources

Main Author: Sann, Alexander.
Other Authors: SpringerLink (Online service)
Format: eBook
Language: English
Published: [Place of publication not identified] : Springer Science and Business Media : Springer Gabler, 2017.
Physical Description: 1 online resource.
Subjects:

CMU Electronic Access

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