Media Convergence Handbook - Vol. 2 Firms and User Perspectives.

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence...

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Other Authors: Lugmayr, Artur,, Dal Zotto, Cinzia,, SpringerLink (Online service)
Format: eBook
Language: English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016.
Physical Description: 1 online resource (XI, 473 pages 125 illustrations, 103 illustrations in color.) : online resource.
Series: Media business and innovation.
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