Making a difference through marketing a quest for diverse perspectives /
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a diffe...
| Other Authors: | Quester, Pascale G., Plewa, Carolin,, Conduit, Jodie,, SpringerLink (Online service) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
Springer,
[2016]
|
| Physical Description: |
1 online resource (xiv, 282 pages) |
| Subjects: |
Table of Contents:
- The Question of Sponsorship Effectiveness
- Leveraging Research on Activation: Quester and Thompson's (2001) Impact on the Field of Sponsorship
- Sponsorship-Linked Attitudes of Employees of Sponsoring Firms: SMEs vs Large Organisations
- Connected Stadium: A Pillar for Football Clubs' Marketing Development?
- Knowing Me, Knowing You: Mentorship, Friendship, and Dancing Queens
- Beyond the Obvious: Facets of Diversity in Marketing Student Groups
- Student Engagement: A Multiple Layer Phenomenon
- Marketing
- Making a Difference for Entrepreneurial Universities
- Improving Innovation Process Performance and Service Quality in Innovation Networks
- Promoting Public Health: Understanding the Limitations of Marketing Principles and the Need for Alternative Approaches
- Contemporary Young Consumers and Food Consumption
- Implications for Social Marketing and Research.