Making a difference through marketing a quest for diverse perspectives /
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a diffe...
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| Other Authors: |
Quester, Pascale G., Plewa, Carolin,, Conduit, Jodie,, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Singapore :
Springer,
[2016]
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| Physical Description: |
1 online resource (xiv, 282 pages)
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| Subjects: |
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