Strategic marketing decision-making in Japanese and South Korean companies
This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strate...
| Main Author: | Lee, Yang-Im. |
|---|---|
| Other Authors: | Trim, Peter R. J., ScienceDirect (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Chandos,
2008.
|
| Physical Description: |
1 online resource (xvi, 348 pages) : illustrations. |
| Series: |
Chandos Asian studies series.
|
| Subjects: |
| Summary: |
This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. The work is academically underpinned and contains relevant insights for practising managersThe authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theoryThe methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches. |
|---|---|
| Item Description: |
Includes bibliographical references (pages 309-338) and index. This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. The work is academically underpinned and contains relevant insights for practising managersThe authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theoryThe methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches. Use copy Restrictions unspecified star MiAaHDL. Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL. Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL. Cover; Strategic MarketingDecision-Making inJapanese and SouthKorean Companies; Copyright; Dedication; Contents; List of figures, tables and case studies; Preface; About the authors; 1 The link between organizational and national culture; 1.1 Introduction; 1.2 Organizational culture defined; 1.3 The importance of organizational culture; 1.4 Conclusion; 2 Japanese and Korean national cultural similarities and differences; 2.1 Introduction; 2.2 A brief history of Japan and Korea; 2.3 Buddhism and Confucianism; 2.4 The educational systems in Japan and South Korea. 2.5 Similarities and differences between Japan and Korea2.6 Japanese organizational culture; 2.7 Korean organizational culture; 2.8 Making organizational culture more effective; 2.9 Conclusion; 3 Marketing strategy and customer service; 3.1 Introduction; 3.2 The view of marketing strategy and strategic marketing; 3.3 Strategic marketing and organizational learning; 3.4 The importance of a clearly defined marketing strategy and budgeting process; 3.5 The importance of a customer service focus; 3.6 Japanese companies' marketing strategy; 3.7 Korean companies' marketing strategy; 3.8 Conclusion. 4 Retailing strategy4.1 Introduction; 4.2 The link between marketing and retailing; 4.3 What is retailing?; 4.4 Why is it important for retail organizations to have a clearly defined retailing strategy?; 4.5 Channel partnerships; 4.6 British companies' retailing strategies; 4.7 Japanese companies' retailing strategies; 4.8 Korean companies' retailing strategies; 4.9 Conclusion; 5 The strategic marketing context; 5.1 Introduction; 5.2 The strategic marketing approach; 5.3 A customer service orientation; 5.4 The importance of relationship marketing; 5.5 Organizational culture and leadership. 5.6 Long-term partnership arrangements6 Grounded theory; 6.1 Introduction; 6.2 A general appreciation; 6.3 Exploratory research; 6.4 The strengths and weaknesses of the qualitative and quantitative research approaches; 6.5 The research strategy; 6.6 Access to an organization; 6.7 Ethical issues; 6.8 Validity, reliability and generalizability; 6.9 Conclusion; 7 Grounded theory relating to Japanese and Korean electronics companies; 7.1 Introduction; 7.2 The research objective; 7.3 The research questions; 7.4 Main steps in the research; 7.5 The data collection process: grounded theory. 7.6 The research outcome7.7 Discussion; 7.8 Conclusion; Bibliography; Index. Elsevier ScienceDirect All Books. |
| Physical Description: |
1 online resource (xvi, 348 pages) : illustrations. |
| Format: |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliography: |
Includes bibliographical references (pages 309-338) and index. |
| ISBN: |
9781780632506 1780632509 |