Strategic marketing decision-making in Japanese and South Korean companies
This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strate...
| Main Author: | Lee, Yang-Im. |
|---|---|
| Other Authors: | Trim, Peter R. J., ScienceDirect (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Chandos,
2008.
|
| Physical Description: |
1 online resource (xvi, 348 pages) : illustrations. |
| Series: |
Chandos Asian studies series.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |