Consumer-driven innovation in food and personal care products
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside me...
| Other Authors: | Jaeger, Sara R., MacFie, H. J. H., New Zealand. Plant & Food Research. |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Woodhead Pub.,
2010.
|
| Physical Description: |
1 online resource (xxxii, 645 pages) : illustrations. |
| Series: |
Woodhead Publishing in food science, technology, and nutrition ;
no. 195. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |