Marketing in transition scarcity, globalism, & sustainability : proceedings of the 2009 World Marketing Congress /
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. Thi...
| Other Authors: | Campbell, Colin L.,, Academy of Marketing Science., World Marketing Congress |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
2015.
|
| Physical Description: |
1 online resource. |
| Series: |
Developments in marketing science: proceedings of the Academy of Marketing Science.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |