Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-busine...
| Main Author: | Academy of Marketing Science. Annual Conference (1993 : Miami Beach, Florida) |
|---|---|
| Other Authors: | Academy of Marketing Science. Annual Conference, Levy, Michael, 1950-, Grewal, Dhruv,, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
2015.
|
| Physical Description: |
1 online resource (xxxvi, 681 pages). |
| Series: |
Developments in Marketing Science,.
|
| Subjects: |
Table of Contents:
- Consumer Behavior
- Business-to-Business Marketing
- International Marketing
- Retailing
- Personal Selling and Sales Management
- Research Methodology
- Services Marketing
- Promotion Management
- Product and Price Management
- Marketing Education
- Strategic Planning
- Marketing and Law
- Logistics and Marketing Science
- Marketing Information Systems
- European Contributions to Marketing Thought.