Neuromarketing Programming the Brain to Buy /
More and more companies are turning to neuromarketing-a controversial practice that involves studying the human brain and how a consumer's neural pathways might respond to certain stimuli. It's based on the idea that 90 percent of the choices we make happen at a subconscious level. The goa...
| Other Authors: | Films for the Humanities & Sciences (Firm), Infobase., Java (Firm). |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2013], c2012.
|
| Physical Description: |
1 streaming video file (56 min.) : sd., col. |
| Series: |
Underhand Tactics.
|
| Subjects: |
Brain
-- Physiology.
|
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |