Neuromarketing Consumers Under the Influence /
Questionnaires and focus groups have long formed the bedrock of marketing studies, but a new, high-tech approach may soon make them obsolete. This program looks at the revolutionary science of neuromarketing, which avoids the gray areas of consumer uncertainty and instead targets the gray matter in...
| Other Authors: | DOC & Co., Films for the Humanities & Sciences (Firm), Infobase. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2011], c2009.
|
| Physical Description: |
1 streaming video file (52 min.) : sd., col., digital file. |
| Subjects: |
Brain
-- Physiology.
|
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |