BMW A Driving Obsession /
Reported by award-winning correspondent Carl Quintanilla, this CNBC Original documentary tells the fascinating story of a small, struggling company that transformed itself into a global luxury-car powerhouse-and is now going all-out to maintain its edge. Viewers go inside BMW's secretive Tech C...
| Other Authors: | CNBC (Television network)., Films for the Humanities & Sciences (Firm), Infobase. |
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| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2012], c2011.
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| Physical Description: |
1 streaming video file (44 min.) : sd., col., digital file. |
| Subjects: |
| Summary: |
Reported by award-winning correspondent Carl Quintanilla, this CNBC Original documentary tells the fascinating story of a small, struggling company that transformed itself into a global luxury-car powerhouse-and is now going all-out to maintain its edge. Viewers go inside BMW's secretive Tech Center, where teams of engineers obsess over the smallest of details. The program then profiles BMW's chief designer and explains the fascinating process that starts with a pencil sketch and ends with a new model on the showroom floor. Other segments feature discussions of environmental sustainability and competition from Chinese automakers; a conversation with David Champion, senior director of the Auto Test Division at Consumer Reports, who questions the value of some BMW features; and a journey to the village of Goodwood, England-home to the most precious gem in BMW's crown, the Rolls-Royce. |
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| Item Description: |
Encoded with permission for digital streaming by Infobase on January 20, 2012. Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. Introduction: BMW: A Driving Obsession: (1:28) -- BMW's European Delivery Program (2:26) -- Ultimate Driving Machine (2:02) -- Over-engineering and Competition (3:03) -- Premium Brand Concerns (1:58) -- Designing at BMW (2:59) -- Seat Comfort and Simulated Weather (2:28) -- BMW i-Series and Small Details (2:25) -- Design to Inspire Movement (2:10) -- Internal Design Contests (3:16) -- Designing for the Future (2:45) -- Building a Rolls-Royce (2:56) -- Rebirth of the Rolls-Royce (2:32) -- How Rolls-Royce Exceeds Expectations (3:32) -- Attaching a Brand to Culture (2:21) -- BMW's Past Financial Crises (3:53) -- Conclusion & Credits: BMW: A Driving Obsession (0:50) Access requires authentication through Films on Demand. Reported by award-winning correspondent Carl Quintanilla, this CNBC Original documentary tells the fascinating story of a small, struggling company that transformed itself into a global luxury-car powerhouse-and is now going all-out to maintain its edge. Viewers go inside BMW's secretive Tech Center, where teams of engineers obsess over the smallest of details. The program then profiles BMW's chief designer and explains the fascinating process that starts with a pencil sketch and ends with a new model on the showroom floor. Other segments feature discussions of environmental sustainability and competition from Chinese automakers; a conversation with David Champion, senior director of the Auto Test Division at Consumer Reports, who questions the value of some BMW features; and a journey to the village of Goodwood, England-home to the most precious gem in BMW's crown, the Rolls-Royce. 11 & up. Mode of access: Internet. System requirements: FOD playback platform. Closed-captioned. |
| Physical Description: |
1 streaming video file (44 min.) : sd., col., digital file. |
| Format: |
Mode of access: Internet. System requirements: FOD playback platform. |
| Audience: |
11 & up. |
| Access: |
Access requires authentication through Films on Demand. |