Ford Rebuilding an American Icon /
This CNBC Original documentary goes behind the scenes at the Ford Motor Company to illustrate its astonishing comeback just a few short years after a near collapse. Viewers meet Ford's CEO, Alan Mulally, who in 2006 mortgaged all of the company's assets in his quest to steer it back from t...
| Other Authors: | CNBC (Television network)., Films for the Humanities & Sciences (Firm), Infobase. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2012], c2010.
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| Physical Description: |
1 streaming video file (44 min.) : sd., col., digital file. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |