A Mother of invention Columbia Sportswear CEO Gert Boyle /
In an age of corporate bailouts, the story of Columbia Sportswear's dramatic comeback offers a valuable case study in successful bootstrapping. After the death of her husband, Gert Boyle faced the monumental task of taking over the struggling business at the age of 46, with little guidance or e...
| Other Authors: | Films for the Humanities & Sciences (Firm), Infobase., John McLean Media. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
[Place of publication not identified] :
John McLean Media,
[2007]
Distributed by Infobase, |
| Physical Description: |
1 streaming video file (24 min.) : sound, color. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |