The Four P's Marketing Strategies /
Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P's into effective marketing strategies. By exploring tactics used to sell a wide range of...
| Other Authors: | Films for the Humanities & Sciences (Firm), Infobase., Video Education Australasia. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2010], c2009.
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| Physical Description: |
1 streaming video file (28 min.) : sd., col., digital file. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |