The Four P's. place and promotion / Pt. 2
This program concentrates on the final two of the Four P's: place, also known as distribution, and promotion. Part one covers distribution channels; horizontal and vertical channel conflict; and the use of corporate systems, administered systems, and contractual systems, such as franchises, to...
| Other Authors: | Films for the Humanities & Sciences (Firm), Infobase., Goldhil Video (Firm), Standard Deviants (Performing group) |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2005], c1998.
|
| Physical Description: |
1 streaming video file (16 min.) : sd., col., digital file. |
| Series: |
Standard deviants core curriculum Marketing.
|
| Subjects: |
Table of Contents:
- Distribution Channels (6:24)
- Consumer Sales Promotion (3:25)
- Trade Sales Promotions (2:56)