Flux what marketing managers need to navigate the new environment /
The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.
| Other Authors: | Soberman, David, 1960-, Soman, Dilip,, EBSCOhost. |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Toronto :
University of Toronto Press,
2012.
|
| Physical Description: |
1 online resource (xiv, 326 pages) : illustrations. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |