Retail marketing and sales performance a definitive guide to optimizing service quality and sales effectiveness /
The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visit...
| Main Author: | Preuss, Christoph, |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer Gabler,
[2014]
|
| Physical Description: |
1 online resource (xxiv, 224 pages) : illustrations. |
| Series: |
Gabler research.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |