Performance excellence in marketing, sales and pricing leveraging change, lean and innovation management /
The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and servi...
| Main Author: | Helmold, Marc. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
2022.
Cham : 2022. |
| Physical Description: |
1 online resource (286 pages). |
| Series: |
Management for professionals.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |