The product manager's toolkit methodologies, processes, and tasks in high-tech product management /
Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practi...
| Main Author: | Steinhardt, Gabriel. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Heidelberg ; New York :
Springer,
©2010.
Heidelberg ; New York : [2010] |
| Physical Description: |
1 online resource (xvii, 378 pages) : illustrations. |
| Subjects: |
Table of Contents:
- Product Management Concepts
- Who's Driving Your Company?
- Product Management Team
- Product Definition Team
- Crafting Market Requirements
- Concept of Marketing
- Value-Marketing Model
- Extending Product Life Cycle Stages
- Product Management Glossary
- Product Manager's Toolkit
- PMTK Introduction
- PMTK Models
- PMTK Templates.