Managing corporate brands a new approach to corporate communication /
Much attention has been paid recently to corporate brands and corporate reputations. Although companies go to great lengths to enhance their image in the minds of consumers, investors, employees and other constituencies, current research fails to explain how brand-building corporate communication pr...
| Main Author: | Ormeño, Marcos O., |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Dt. Univ.-Verl.,
2007.
Wiesbaden : 2007. |
| Physical Description: |
1 online resource (XXIII, 322 pages) : illustrations, graph. Darst. |
| Edition: | 1. Aufl. |
| Series: |
Gabler Edition Wissenschaft.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |