The Crucial role of domain knowledge in evaluating early-stage new product ideas
Florian Denker explores the role of an individual's domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should h...
| Main Author: | Denker, Florian, |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer Gabler,
2017.
Wiesbaden : 2017. |
| Physical Description: |
1 online resource (265 pages). |
| Series: |
Gabler research. Forschungs-/Entwicklungs-/Innovations-Management.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |