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Baby boomers and their parents surprising findings about their lifestyles, mindsets, and well-being /

Main Author: Moschis, George P., 1944-
Other Authors: Mathur, Anil.
Format: Book
Language: English
Published: Ithaca, NY : Paramount Market Publishing, [2007]
Physical Description: x, 229 pages ; 24 cm.
Subjects:
Consumer behavior -- Research -- United States.
Older consumers -- Research -- United States.
Middle-aged consumers -- Research -- United States.
Baby boom generation -- Research -- United States.

CMU Main Books 3rd Floor

LocationCall Number: Status
CMU Main Books 3rd Floor HF5415.33.U6 M67 2007 Available
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