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The maturing marketplace buying habits of baby boomers and their parents /

Other Authors: Moschis, George P., 1944-
Format: Book
Language: English
Published: Westport, Conn. : Quorum Books, 2000.
Physical Description: xii, 303 pages ; 24 cm.
Subjects:
Consumer behavior -- United States.
Baby boom generation -- United States -- Attitudes.
Middle-aged consumers -- United States -- Attitudes.
Older consumers -- United States -- Attitudes.
Market segmentation -- United States.

CMU Main Books 3rd Floor

LocationCall Number: Status
CMU Main Books 3rd Floor HF5415.33.U6 M36 2000 Available
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