Sport marketing in the new millennium selected papers from the third annual conference of the Sport Marketing Association /
| Main Author: | Sport Marketing Association. Conference 2005 : Tempe, Ariz.) |
|---|---|
| Other Authors: | Sport Marketing Association. Conference, Pitts, Brenda G., Sport Marketing Association. |
| Format: | Book |
| Language: | English |
| Published: |
Morgantown, WV :
Fitness Information Technology, a division of the International Center for Performance Excellence,
[2007]
|
| Physical Description: |
x, 310 pages : illustrations ; 28 cm. |
| Subjects: |
| Item Description: |
"Edited and selected from the SMA Conference, November, 2005." Includes bibliographical references. Consumer behavior in the sport industry -- Media and its messages -- Financial matters -- Sponsorship and sport marketing -- Building brand and promotional strategies -- Sport marketing education. |
|---|---|
| Physical Description: |
x, 310 pages : illustrations ; 28 cm. |
| Bibliography: |
Includes bibliographical references. |
| ISBN: |
1885693710 9781885693716 |