Ten deadly marketing sins signs and solutions /

Main Author: Kotler, Philip.
Format: Book
Language: English
Published: Hoboken, N.J. : Wiley, [2004]
Physical Description: viii, 152 pages ; 23 cm.
Subjects:
Table of Contents:
  • Your company is not sufficiently market focused and customer driven
  • Your company does not fully understand its target customers
  • Your company needs to better define and monitor its competitors
  • Your company has not properly managed its relationships with its stakeholders
  • Your company is not good at finding new opportunities
  • Your company's marketing planning process is deficient
  • Your company's product and service policies need tightening
  • Your company's brand-building and communication skills are weak
  • Your company is not well organized to carry on effective and efficient marketing
  • Your company has not made maximum use of technology.