Ten deadly marketing sins signs and solutions /
Main Author: | Kotler, Philip. |
---|---|
Format: | Book |
Language: | English |
Published: |
Hoboken, N.J. :
Wiley,
[2004]
|
Physical Description: |
viii, 152 pages ; 23 cm. |
Subjects: |
Table of Contents:
- Your company is not sufficiently market focused and customer driven
- Your company does not fully understand its target customers
- Your company needs to better define and monitor its competitors
- Your company has not properly managed its relationships with its stakeholders
- Your company is not good at finding new opportunities
- Your company's marketing planning process is deficient
- Your company's product and service policies need tightening
- Your company's brand-building and communication skills are weak
- Your company is not well organized to carry on effective and efficient marketing
- Your company has not made maximum use of technology.