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| LEADER |
02332cam a22004214a 4500 |
| 001 |
53814537 |
| 003 |
OCoLC |
| 005 |
20050804181346.0 |
| 008 |
031125t20042004nju b 001 0 eng |
| 010 |
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|a 2003026035
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| 020 |
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|a 0471650226
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| 040 |
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|a DLC
|b eng
|c DLC
|d BAKER
|d COM
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| 042 |
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|a pcc
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| 049 |
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|a COMA
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| 050 |
0 |
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|a HF5415.13
|b .K654 2004
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| 082 |
0 |
0 |
|a 658.8
|2 22
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| 100 |
1 |
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|a Kotler, Philip.
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| 245 |
1 |
0 |
|a Ten deadly marketing sins :
|b signs and solutions /
|c Philip Kotler.
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| 246 |
3 |
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|a 10 deadly marketing sins.
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| 264 |
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1 |
|a Hoboken, N.J. :
|b Wiley,
|c [2004]
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| 264 |
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4 |
|c ©2004.
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| 300 |
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|a viii, 152 pages ;
|c 23 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent.
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| 337 |
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|a unmediated
|b n
|2 rdamedia.
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| 338 |
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|a volume
|b nc
|2 rdacarrier.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.
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| 650 |
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0 |
|a Marketing
|x Management.
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| 907 |
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|a .b25825975
|b cu
|c -
|d 050805
|e 230523
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| 998 |
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|a cu
|b 060904
|c m
|d a
|e -
|f eng
|g nju
|h 0
|i 0
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| 902 |
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|a 060630
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| 948 |
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|a MARCIVE Comp, in 2022.12
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| 948 |
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|a MARCIVE August, 2017
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| 948 |
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|a MARCIVE extract Aug 5, 2017
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| 994 |
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|a 01
|b COM
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| 995 |
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|a Loaded with m2btab.ltiac in 2022.12
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| 995 |
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|a Loaded with m2btab.ltiac in 2017.08
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| 989 |
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|a HF5415.13
|r .K654 2004
|d culmb
|b 1080005373410
|e 10-27-2009 19:47
|f - -
|g -
|h 1
|i 1
|j 18
|k 050805
|l $0.00
|m
|n 12-02-2009 13:20
|o -
|p 10
|q 371
|t 0
|x 0
|1 .i45241715
|3 Contributor biographical information
|u http://www.loc.gov/catdir/bios/wiley047/2003026035.html
|3 Publisher description
|u http://www.loc.gov/catdir/description/wiley041/2003026035.html
|3 Table of contents
|u http://www.loc.gov/catdir/toc/wiley041/2003026035.html
|