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Apple confidential the real story of Apple Computer, Inc. /

Journalist Linzmayer explores Apple's tumultuous history from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, an...

Full description

Main Author: Linzmayer, Owen W.
Format: Book
Language: English
Published: San Francisco, Calif. : No Starch Press, 1999.
Physical Description: 268 pages : illustrations ; 23 cm.
Subjects:
Apple Computer, Inc. -- History.
Computer industry -- United States -- History.
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520 |a Journalist Linzmayer explores Apple's tumultuous history from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.--From publisher description. 
505 0 0 |t Forgotten Founder  |g 1 --  |t What Were They Thinking?  |g 9 --  |t Broken Breakout Promises  |g 17 --  |t Apple III Fiasco  |g 21 --  |t Code Names Uncovered  |g 25 --  |t Millionaire Mania  |g 37 --  |t Strangest Bedfellow of All  |g 45 --  |t From Xerox, With Love  |g 51 --  |t Making of Macintosh  |g 63 --  |t Macintosh Insiders  |g 81 --  |t Greatest Commercial That Almost Never Aired  |g 87 --  |t Mac Meets the Press  |g 93 --  |t Mac Models Timeline  |g 99 --  |t Why 1985 Wasn't Like 1984  |g 105 --  |t Big Bad Blunders  |g 109 --  |t Remarkable Rise and Fabulous Fall of John Sculley  |g 121 --  |t Windows: What Went Wrong?  |g 133 --  |t Fallen Apple  |g 143 --  |t Jobs After Apple: To NeXT and Beyond  |g 167 --  |t Star Trek Saga  |g 179 --  |t From Diesel to Doctor  |g 183 --  |t Clone Quandary  |g 193 --  |t Trademark Tiffs  |g 207 --  |t Doctor's Strong Medicine  |g 215 --  |t Copland Crisis  |g 225 --  |t Happily Ever Apple?  |g 237. 
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