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Apple confidential the real story of Apple Computer, Inc. /
Journalist Linzmayer explores Apple's tumultuous history from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, an...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco, Calif. :
No Starch Press,
1999.
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| Physical Description: |
268 pages : illustrations ; 23 cm. |
| Subjects: |
| Summary: | Journalist Linzmayer explores Apple's tumultuous history from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.--From publisher description. |
|---|---|
| Physical Description: |
268 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references (pages 245-246) and index. |
| ISBN: | 188641128X 9781886411289 |