The end of marketing as we know it
| Main Author: | Zyman, Sergio. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
HarperBusiness,
[1999]
|
| Physical Description: |
xvii, 247 pages ; 24 cm. |
| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- Marketing is no mystery. Introduction: smashing the black box ; Why have marketing?: to make money ; Without strategies, you aren't going anywhere ; Marketing is science
- How to sell the most stuff and make the most money. Positioning is a two-way street ; What do Bill Clinton, Princess Di, and Ramadan have to do with selling stuff? ; What Jerry Seinfeld can teach you about marketing ; Fish where the fish are ; Don't stop thinking about tomorrow
- With whose army?. Don't count people-count results ; I like ad agencies-and some of them even like me ; Conclusion: traditional marketing is not dying it's dead.