Marketing
| Main Author: | Bovée, Courtland L. |
|---|---|
| Other Authors: | Thill, John V. |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[1992]
|
| Physical Description: |
xxxi, 761 pages, 100 unnumbered pages : color illustrations ; 26 cm. |
| Series: |
McGraw-Hill series in marketing.
|
| Subjects: |
| Item Description: |
Includes bibliographical references and indexes. |
|---|---|
| Physical Description: |
xxxi, 761 pages, 100 unnumbered pages : color illustrations ; 26 cm. |
| Bibliography: |
Includes bibliographical references and indexes. |
| ISBN: |
0070067341 |