An information processing theory of consumer choice
| Main Author: | Bettman, James R. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. :
Addison-Wesley Pub. Co.,
[1979]
|
| Physical Description: |
xiv, 402 pages : illustrations ; 25 cm. |
| Series: |
Advances in marketing series.
|
| Subjects: |
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | HC79.C6 B46 |
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