Consumer behavior; theory and application
| Main Author: | Farley, John U. |
|---|---|
| Other Authors: | Howard, John A., Ring, L. Winston. |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Allyn & Bacon,
[1974]
|
| Physical Description: |
xiii, 274 pages : illustrations ; 24 cm. |
| Series: |
Series of books (Marketing Science Institute)
|
| Subjects: |
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | HC79.C6 F37 |
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