Baking powder wars the cutthroat food fight that revolutionized cooking /
"First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the worl...
Main Author: | Civitello, Linda, |
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Format: | Book |
Language: | English |
Published: |
Urbana :
University of Illinois Press,
2017.
|
Physical Description: |
xi, 252 pages : illustrations ; 23 cm. |
Series: |
Heartland foodways.
|
Subjects: |