Baking powder wars the cutthroat food fight that revolutionized cooking /

"First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the worl...

Full description

Main Author: Civitello, Linda,
Format: Book
Language: English
Published: Urbana : University of Illinois Press, 2017.
Physical Description: xi, 252 pages : illustrations ; 23 cm.
Series: Heartland foodways.
Subjects: