The millennial woman in Bollywood a new 'brand'? /
This text is about how and why Bollywood found it worthwhile to explore the reality of the millennial women who are thriving in India - small part of the demographics but very influential. Advertising discovered women as choosy consumers and influencers. The Hindi film Heroine is a brand and a brand...
| Main Author: | Rao, Maithili, |
|---|---|
| Other Authors: | Oxford Scholarship Online. |
| Format: | eBook |
| Language: | English |
| Published: |
New Delhi :
Oxford University Press,
2023.
|
| Physical Description: |
1 online resource. |
| Edition: | First edition. |
| Series: |
Oxford scholarship online.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |