National party organizations and party brands in American politics the Democratic and Republican National Committees, 1912-2016 /
In this text, Boris Heersink analyses the DNC and RNC in their role as party-branders. Specifically, he argues the main role of the committees is to try and promote an image of the party to voters in a way they hope will help them win elections. However, in doing so, they often have to make controve...
| Main Author: | Heersink, Boris, 1984- |
|---|---|
| Other Authors: | Oxford Scholarship Online. |
| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Oxford University Press,
2023.
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| Physical Description: |
1 online resource : illustrations (black and white, and colour). |
| Series: |
Oxford scholarship online.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |