Innovation of digital economy cases from China /
This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digita...
| Other Authors: | Zhang, Jianlin., Ying, Kezhen., Wang, Kanliang., Fan, Zhigang., Zhao, Ziyi., SpringerLink (Online service) |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
Singapore :
Springer,
2023.
Singapore : 2023. |
| Physical Description: |
1 online resource (474 pages). |
| Series: |
Management for professionals.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |