The college textbook publishing industry in the U.S. 2000-2022 the search for competitive marketing strategies /
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive...
| Main Author: | Greco, Albert N., 1945- |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
[2023]
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| Physical Description: |
1 online resource (xxiv, 133 pages). |
| Series: |
Marketing and communication in higher education.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |