Advances in national brand and private label marketing 10th international conference, 2023 /
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand manage...
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| Other Authors: |
International Conference on Advances in National Brand and Private Label Marketing, Gázquez Abad, Juan Carlos,, Martínez-López, Francisco J., 1960-, Gielens, Katrijn,, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham :
Springer,
[2023]
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| Physical Description: |
1 online resource (x, 152 pages) : illustrations (some color).
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| Series: |
Springer proceedings in business and economics.
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| Subjects: |
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